Imagine a world in which every lead was followed up with in a relevant and timely manner. If you’re already using marketing automation for your company, then you know what this feels like, but there’s a probably a good chance that a lot of business owners, managers, and sales professionals are in need of some help in this area.

According to InsideSales, if you reach out to a lead within five minutes of a given interaction, your odds of contacting them are 100 times greater than if you call after 30 minutes, and they’re also 21 times more likely to enter the sales cycle. Yes, that’s 21 times!!