Marketing automation vs CRM

Isn't My CRM Good Enough?

CRM, or Contact Relationship Manager, is the REPOSITORY for your contact information. It will hold information about your contact, along with some other usually custom field to track important key points for sales or service. Other than bulk-emailing, there is usually no real Marketing Automation mixed in that can be called a “system”. 

We all need contact management, without a doubt, but adding on Marketing Automation changes the game!

What is Marketing Automation?

We have previously defined MA (Marketing Automation) as  “The art of leveraging dynamic content is all in making your communications read as though they are organic and personalized”.

CRM’s personalization stops at “Dear {ContactFirstName}”…  Let’s talk about the other differences…but the main point here is the CRM “manages your contacts” as its primary job, and Marketing Automation “has a CRM, but also has a Workflow Engine and knows how to make decisions based on data”.

marketing automation vs CRM
" Personally, Microsoft Outlook "is" my CRM. It contains my contacts. It allows me to do things with them such as email and track tasks and meetings. Sharpspring is my Marketing Automation Tool. It integrates with my entire business on the web, through my email, and through social media. It allows me to walk away from the mundane, repetitive tasks, and allows me to concentrate on relationships. Good relationships lead to great sales, and fantastic repeat business!"
Mark Turkel, marketing automation expert
Mark Turkel
CEO and Senior Software Architect

Let's Compare Features

Automation gears

Generate more leads

Everyone wants to generate more leads, but getting better, more qualified leads is the goal of our efforts.

  • Import a CSV of leads
  • Import a CSV of leads
  • Identify anonymous web traffic with VisitorID
  • Build complete lead profiles using dynamic form fields
  • Create powerful blogs and landing pages
  • Qualify leads based on position in sales cycle
  • Integrate with native or third-party forms
    Schedule email campaigns in advance

Drive Sales

Learn about your clients, their company, and use this knowledge to your advantage to create sound relationships based on your prospect's persona and actions.

  • Score leads based on engagement and sales-readiness
  • Gain valuable insights on leads’ interests/attributes
  • Receive automatic notifications when leads are sales-ready
  • Automatically segment leads based on their behaviors
  • Send targeted messages for one-on-one communication
  • See a graphical timeline of a lead’s interaction with your brand
  • Personalize your email and web content automatically

Prove ROI

Record deals won and lost. Track and report on the efforts of your sales and marketing teams.

  • Record deals won and deals lost
  • Record deals won and deals lost
  • Gain visibility through detailed performance analytics
  • Eliminate wasteful spending practices
  • Monitor lead activity both online and off-line
  • Get automatic results on ROI calculations

Let's Feed Your CRM some ROCKET FUEL!

Would you like a live demonstration of our Marketing Automation Tools and Services?

Let’s talk about what you’re doing for marketing now, and then we would love to show you SharpSpring and how it is working for us. We can make it work well for you, too!

If your business has refrained from implementing dynamic content so far, now is the time to set the record straight. Put personalization at the top of your strategic planning and start to deliver the user experience your customers are demanding with dynamic content. Your first step? Request a demo of SharpSpring.

SharpSpring is the marketing automation platform of choice for more than 1,200 digital marketing agencies and their 6,000+ clients. Since 2014, SharpSpring has provided its powerful marketing automation solution to businesses around the globe. In the short time since its inception, the company has gained significant market share from industry leaders with its competitive pricing, agency-focused business model, and robust platform.